Brand Activation
Brand Activations
Put your brand in play. And into conversation.
LGCY hosts dynamic padel events for your brand. Invite customers to a fast-paced, social tournament – with prizes, giveaways, and a curated side program that brings your products to life.
A new kind of activation that sparks real connection, leaves a lasting impression, and keeps your brand top of mind.
Put your brand in play. And into conversation.
LGCY hosts dynamic padel events for your brand. Invite customers to a fast-paced, social tournament – with prizes, giveaways, and a curated side program that brings your products to life.
A new kind of activation that sparks real connection, leaves a lasting impression, and keeps your brand top of mind.
Where?
LGCY enables brand activations throughout Germany and Switzerland. Current focal regions are Frankfurt Rhein-Main, Heidelberg, NRW, Munich, Berlin, and Zürich. Not your market? Not a problem. Our network of courts, coaches, and partners enables us to execute seamlessly wherever your team is based.
Who?
For brands that want to be experienced, not just seen. For marketing managers who understand that social media has little to do with community and likes have nothing to do with engagement.
How It Works
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
Pre- and Post-Event
Promotion & Registration
You promote the event through your own channels, supported by LGCY and the venue.
Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in.
During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact.
We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Designed To Connect People With Each Other. And With Your Brand.
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences.
Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative.
Matches are played in fast-paced, ten-minute rounds, with constantly changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun.
We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences.
Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative.
Matches are played in fast-paced, ten-minute rounds, with constantly changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun. We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Tell Your Story
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs.
As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products.
At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Side Program
Tell Your Story
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs.
As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products.
At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
HOW IT WORKS
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
The fastest growing sport in the world
Can be played in large groups
Social, inclusive, and easy to learn
Meet your customers where they hang out anyway: on the court!
Pre- and Post-Event
You promote the event through your own channels, supported by LGCY and the venue. Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in. During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact. We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences. Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative. Matches are played in fast-paced, ten-minute rounds, with changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun. We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs. As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products. At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Built On Momentum
Padel is hot! Associating your brand with the sport signals energy and cultural relevance.
Side Program & Add-Ons
Advertising & Branding
Information Booth /// Photographer /// Videographer /// Social Content /// Branded Goodies /// Flyers & Brochures /// Medals & Prizes /// Photo Booth /// Video Screen
Hospitality
Food & Drinks /// Snacks & Refreshments /// Hot Towels
Experience
Tournament DJ & MC /// Keynote Speakers & Special Guests /// Ice Bath /// Massage Tent
IN A DIGITAL WORLD, SMART BRANDS GO ANALOG
Padel + Experiential Marketing = The Perfect Match
The fastest growing sport in the world
Can be played in large groups
Social, inclusive, and easy to learn
Meet your customers where they hang out anyway: on the court!
Beyond The Screen
It’s increasingly difficult to stand out in a world flooded with cheap content. While digital channels grow more crowded, experiential marketing meets consumers where they actually want to be: away from their phones and laptops.
Real Insight
Conversations beat surveys. Meet your audience in person and gain a deeper understanding of who they are and what they want.
Real Connection
Our tournaments are inherently social activities that connect people in fun and dynamic ways. These positive experiences around your brand translate into stronger perception and lasting affinity.
Built On Momentum
Padel is hot! Associating your brand with the sport signals energy and cultural relevance.
Meet The Team
Founder & Project Lead
Julian Dietrich
Still believing in team human
I am a marketing, brand development, communications, and events expert with an international background and years of experience bringing people together for organizations such as ETH Zürich and ESN. Through The Allyance and LGCY, I work to strengthen third-space ecosystems in Germany, Switzerland, and beyond while building elevated, community-driven experiences.
What is padel?
THE FASTEST GROWING SPORT IN THE WORLD IS JUST GETTING STARTED
You’ve probably seen them popping up in your city and all over your social feeds: blue artificial turf, twenty-meter-long courts, surrounded by glass and grid, looking like a tennis–squash hybrid and always packed with enthusiastic players. These are padel courts.
Invented in Mexico and popularised on the sun-kissed coasts of Spain, padel is currently the fastest-growing sport in the world. And anyone who’s tried it quickly understands why. Padel is intuitive, easy to learn, more approachable than tennis, and more fun than badminton. You’ll be playing epic rallies in no time. Whether it’s coordination and endurance, communication and flow, or focus and concentration — padel develops skills that are game-changers both on and off the court.
No wonder everyone from influencers to footballers, F1 drivers to actors (and yes, probably even your grandma) is giving it a go. One fair warning: This game is addictive. Highly so.
What is padel?
THE FASTEST GROWING SPORT IN THE WORLD IS JUST GETTING STARTED
You’ve probably seen them popping up in your city and all over your social feeds: blue artificial turf, twenty-meter-long courts, surrounded by glass and grid, looking like a tennis–squash hybrid and always packed with enthusiastic players. These are padel courts.
Invented in Mexico and popularised on the sun-kissed coasts of Spain, padel is currently the fastest-growing sport in the world. And anyone who’s tried it quickly understands why. Padel is intuitive, easy to learn, more approachable than tennis, and more fun than badminton. You’ll be playing epic rallies in no time. Whether it’s coordination and endurance, communication and flow, or focus and concentration — padel develops skills that are game-changers both on and off the court.
No wonder everyone from influencers to footballers, F1 drivers to actors (and yes, probably even your grandma) is giving it a go. One fair warning: This game is addictive. Highly so.
HOW IT WORKS
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
Pre- and Post-Event
You promote the event through your own channels, supported by LGCY and the venue. Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in. During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact. We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences. Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative. Matches are played in fast-paced, ten-minute rounds, with changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun. We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs. As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products. At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Brand Activation
Put your brand in play. And into conversation.
LGCY hosts dynamic padel events for your brand. Invite customers to a fast-paced, social tournament – with prizes, giveaways, and a curated side program that brings your products to life.
A new kind of activation that sparks real connection, leaves a lasting impression, and keeps your brand top of mind.
Where?
LGCY enables brand activations throughout Germany and Switzerland. Current focal regions are Frankfurt Rhein-Main, Heidelberg, NRW, Munich, Berlin, and Zürich. Not your market? Not a problem. Our network of courts, coaches, and partners enables us to execute seamlessly wherever your team is based.
Who?
For brands that want to be experienced, not just seen. For marketing managers who understand that social media has little to do with community and likes have nothing to do with engagement.
How It Works
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
Pre- and Post-Event
Promotion & Registration
You promote the event through your own channels, supported by LGCY and the venue.
Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in.
During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact.
We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Designed To Connect People With Each Other. And With Your Brand.
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences.
Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative.
Matches are played in fast-paced, ten-minute rounds, with constantly changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun.
We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Tell Your Story
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs.
As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products.
At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Side Program
Tell Your Story
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs.
As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products.
At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
HOW IT WORKS
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
The fastest growing sport in the world
Can be played in large groups
Social, inclusive, and easy to learn
Meet your customers where they hang out anyway: on the court!
Pre- and Post-Event
You promote the event through your own channels, supported by LGCY and the venue. Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in. During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact. We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences. Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative. Matches are played in fast-paced, ten-minute rounds, with changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun. We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs. As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products. At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Built On Momentum
Padel is hot! Associating your brand with the sport signals energy and cultural relevance.
Side Program & Add-Ons
Advertising & Branding
Information Booth /// Photographer /// Videographer /// Social Content /// Branded Goodies /// Flyers & Brochures /// Medals & Prizes /// Photo Booth /// Video Screen
Hospitality
Food & Drinks /// Snacks & Refreshments /// Hot Towels
Experience
Tournament DJ & MC /// Keynote Speakers & Special Guests /// Brand Partners /// Ice Bath /// Massage Tent
IN A DIGITAL WORLD, SMART BRANDS GO ANALOG
Padel + Experiential Marketing = The Perfect Match
The fastest growing sport in the world
Can be played in large groups
Social, inclusive, and easy to learn
Meet your customers where they hang out anyway: on the court!
Beyond The Screen
It’s increasingly difficult to stand out in a world flooded with cheap content. While digital channels grow more crowded, experiential marketing meets consumers where they actually want to be: away from their phones and laptops.
Real Insight
Conversations beat surveys. Meet your audience in person and gain a deeper understanding of who they are and what they want.
Real Connection
Our tournaments are inherently social activities that connect people in fun and dynamic ways. These positive experiences around your brand translate into stronger perception and lasting affinity.
Built On Momentum
Padel is hot! Associating your brand with the sport signals energy and cultural relevance.
Meet The Team
Founder & Project Lead
Julian Dietrich
Still believing in team human
I am a marketing, brand development, communications, and events expert with an international background and years of experience bringing people together for organizations such as ETH Zürich and ESN. Through The Allyance and LGCY, I work to strengthen third-space ecosystems in Germany, Switzerland, and beyond while building elevated, community-driven experiences.
What is padel?
THE FASTEST GROWING SPORT IN THE WORLD IS JUST GETTING STARTED
You’ve probably seen them popping up in your city and all over your social feeds: blue artificial turf, twenty-meter-long courts, surrounded by glass and grid, looking like a tennis–squash hybrid and always packed with enthusiastic players. These are padel courts.
Invented in Mexico and popularised on the sun-kissed coasts of Spain, padel is currently the fastest-growing sport in the world. And anyone who’s tried it quickly understands why. Padel is intuitive, easy to learn, more approachable than tennis, and more fun than badminton. You’ll be playing epic rallies in no time. Whether it’s coordination and endurance, communication and flow, or focus and concentration — padel develops skills that are game-changers both on and off the court.
No wonder everyone from influencers to footballers, F1 drivers to actors (and yes, probably even your grandma) is giving it a go. One fair warning: This game is addictive. Highly so.
HOW IT WORKS
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
Pre- and Post-Event
You promote the event through your own channels, supported by LGCY and the venue. Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in. During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact. We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences. Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative. Matches are played in fast-paced, ten-minute rounds, with changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun. We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs. As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products. At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Brand Activation
Put your brand in play. And into conversation.
LGCY hosts dynamic padel events for your brand. Invite customers to a fast-paced, social tournament – with prizes, giveaways, and a curated side program that brings your products to life.
A new kind of activation that sparks real connection, leaves a lasting impression, and keeps your brand top of mind.
Where?
LGCY enables brand activations throughout Germany and Switzerland. Current focal regions are Frankfurt Rhein-Main, Heidelberg, NRW, Munich, Berlin, and Zürich. Not your market? Not a problem. Our network of courts, coaches, and partners enables us to execute seamlessly wherever your team is based.
Who?
For brands that want to be experienced, not just seen. For marketing managers who understand that social media has little to do with community and likes have nothing to do with engagement.
How It Works
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
Pre- and Post-Event
Promotion & Registration
You promote the event through your own channels, supported by LGCY and the venue.
Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in.
During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact.
We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Designed To Connect People With Each Other. And With Your Brand.
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences.
Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative.
Matches are played in fast-paced, ten-minute rounds, with constantly changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun.
We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Tell Your Story
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs.
As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products.
At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Side Program
Tell Your Story
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs.
As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products.
At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
HOW IT WORKS
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
The fastest growing sport in the world
Can be played in large groups
Social, inclusive, and easy to learn
Meet your customers where they hang out anyway: on the court!
Pre- and Post-Event
You promote the event through your own channels, supported by LGCY and the venue. Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in. During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact. We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences. Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative. Matches are played in fast-paced, ten-minute rounds, with changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun. We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs. As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products. At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.
Built On Momentum
Padel is hot! Associating your brand with the sport signals energy and cultural relevance.
Side Program & Add-Ons
Advertising & Branding
Information Booth /// Photographer /// Videographer /// Social Content /// Branded Goodies /// Flyers & Brochures /// Medals & Prizes /// Photo Booth /// Video Screen
Hospitality
Food & Drinks /// Snacks & Refreshments /// Hot Towels
Experience
Tournament DJ & MC /// Keynote Speakers & Special Guests /// Ice Bath /// Massage Tent
IN A DIGITAL WORLD, SMART BRANDS GO ANALOG
Padel + Experiential Marketing = The Perfect Match
The fastest growing sport in the world
Can be played in large groups
Social, inclusive, and easy to learn
Meet your customers where they hang out anyway: on the court!
Beyond The Screen
It’s increasingly difficult to stand out in a world flooded with cheap content. While digital channels grow more crowded, experiential marketing meets consumers where they actually want to be: away from their phones and laptops.
Real Insight
Conversations beat surveys. Meet your audience in person and gain a deeper understanding of who they are and what they want.
Real Connection
Our tournaments are inherently social activities that connect people in fun and dynamic ways. These positive experiences around your brand translate into stronger perception and lasting affinity.
Built On Momentum
Padel is hot! Associating your brand with the sport signals energy and cultural relevance.
Meet The Team
Founder & Project Lead
Julian Dietrich
Still believing in team human
I am a marketing, brand development, communications, and events expert with an international background and years of experience bringing people together for organizations such as ETH Zürich and ESN. Through The Allyance and LGCY, I work to strengthen third-space ecosystems in Germany, Switzerland, and beyond while building elevated, community-driven experiences.
What is padel?
THE FASTEST GROWING SPORT IN THE WORLD IS JUST GETTING STARTED
You’ve probably seen them popping up in your city and all over your social feeds: blue artificial turf, twenty-meter-long courts, surrounded by glass and grid, looking like a tennis–squash hybrid and always packed with enthusiastic players. These are padel courts.
Invented in Mexico and popularised on the sun-kissed coasts of Spain, padel is currently the fastest-growing sport in the world. And anyone who’s tried it quickly understands why. Padel is intuitive, easy to learn, more approachable than tennis, and more fun than badminton. You’ll be playing epic rallies in no time. Whether it’s coordination and endurance, communication and flow, or focus and concentration — padel develops skills that are game-changers both on and off the court.
No wonder everyone from influencers to footballers, F1 drivers to actors (and yes, probably even your grandma) is giving it a go. One fair warning: This game is addictive. Highly so.
HOW IT WORKS
The structure of your event can be adjusted according to industry context, positioning, campaign goals & needs.
Pre- and Post-Event
You promote the event through your own channels, supported by LGCY and the venue. Events can be free or ticketed. As padel is still relatively expensive to play, a free or low-cost tournament is a strong incentive that draws people in. During registration, participants share basic demographic data and their skill level, and can opt in to post-event contact. We share these insights with you — enabling meaningful follow-up and deeper customer understanding.
Tournament
Upon arrival players receive a goodie bag with your materials and are matched based on skill level and preferences. Before the first match, our moderator hosts a short introduction and icebreaker to set the tone and foster connection. This can be tailored to your brand and narrative. Matches are played in fast-paced, ten-minute rounds, with changing partners and opponents. Multiple formats are available — all designed to maximize interaction, connection, and fun. We typically run two back-to-back tournaments (beginner and advanced), each lasting around two hours.
Side Program
Alongside the courts, we set up a dedicated brand area with promotional materials, giveaways, and product try-outs. As players rotate between matches and short breaks, there is continuous opportunity to engage with your brand, interact with ambassadors, and experience your products. At the end of the tournament, winners are celebrated in a short ceremony and receive prizes such as products, discounts, or exclusive invitations from your brand.